Search Engine Optimization (SEO) & Google Ads
Search Engine Optimization (SEO) is a strategic investment to improve your business’s visibility in search engines and strengthen its digital presence over time.
Google Ads allows your business to appear immediately in search results through paid campaigns.
They serve different purposes, use different approaches and timelines, and are applied according to specific business goals. We provide both services, tailored to each business’s objectives.
SEO and Google Ads have different objectives
SEO (Organic Search) focuses on:
• Improving website structure and content
• Increasing organic visibility in search results
• Strengthening credibility and relevance over time
• Attracting users without paying per click
Google Ads (Paid Search) focuses on:
• Immediate visibility in search results
• Promoting specific services, products, or campaigns
• Reaching users with high search intent
• Full control over budget and targeting
Depending on the business goal, one may be more suitable than the other. However, both strategies can also be used simultaneously: Google Ads to achieve immediate results and promote specific products or services in a defined geographic area, while organic SEO is developed to build sustainable, long-term visibility and authority.
Google Ads
Ideal for businesses looking for immediate visibility and performanced riven results.
Google Ads Management:
- Initial setup: budget suggestion, campaign setup and competitor analysis
- Monthly meeting: results presentation, performance analysis, and optimization suggestions
- Website analysis: recommendations to improve loading speed and user experience
Google Ads campaigns
Organic SEO
Designed for businesses that want to build long-term visibility and authority in search engines.
Organic SEO:
- Page optimization for keywords and user experience
- Meta titles and descriptions improvement
- Image and content optimization
- Technical SEO best practices (URL structure, internal linking, website speed)
Content Strategy:
- Regular suggestions for new content (blogs, articles, landing pages)
- Continuous improvement of existing content to stay relevant and SEO-friendly
Monthly Reports & Analysis:
- Detailed SEO performance reports
- Insights and recommendations for continuous improvement
Organic Search Optimization
FAQS
1. Will my business appear on Google?
Yes. SEO improves organic rankings over time. Google Ads provides immediate visibility based on selected keywords and budget.
2. How long does SEO take to show results?
SEO is a long-term investment. Results usually appear in 3–6 months, depending on competition and website condition.
3. How fast will Google Ads work?
Google Ads produces immediate results once campaigns are live.
4. Can I do SEO without Google Ads?
Yes. SEO works independently to improve organic search visibility.
5. Do I need a website for SEO and Google Ads?
Yes. Both require a website or landing pages to drive traffic and conversions.
6. How much do these services cost?
Costs vary depending on campaign scope, competition, and objectives. Custom quotes are provided for each project.
7. How is payment handled?
Google Ads: monthly billing
SEO: monthly or per-project billing, depending on the service
